For the many authors who do not yet know how to make article marketing work for their business
They are actually wasting all their time and efforts. A total waste. Why? Because even though you are producing quality articles, you are not really getting near enough to your targeted market.
For those who have been taught about copywriting outside the online world, they would know that the title or headline is one thing that will determine if the content will be successful or not. In books, for example, the first thing that people see is the title. And people, being critical, have the tendency to judge the whole book just from the title. They will even get to the point where the headline alone will make them buy or not buy that book. This is the same thing with online print ads.
But it is a different case with article marketing. In article marketing, your articles are targeted to audiences that have an interest in them. This is the basic idea behind distributing one online. You have to make sure that your article marketing will be seen by your current product or service consumers and your potential product or service consumers.