internet marketing campaign

Re-Thinking Bulk Email Marketing And How could It Affect Your Business?

Published February 9, 2012 | By Shannon - The Creative VA

Today, there are a wide variety of marketing strategies available.

Businesses and professionals are getting more and more creative in advertising with the addition of recent technologies. Getting consumers the information about a new or enhanced product or services has become much easier with the advent of the internet.

The invention of the internet or the World Wide Web is the most innovative and useful tool for any kind of business. It provides for quicker and easier communication with consumers from all parts of the globe. It also allows the sharing of ideas, concepts or anything you can think of via email.

Bulk email marketing can be defined in two ways depending on who is being asked. Some people refer to it as a way of marketing – mass marketing, direct marketing, or opt-in list – of a product or service to more than one individual simultaneously thru their email addresses. This is the point of view of the senders of these email messages. However, most people refer to this kind of marketing technique as SPAM. These people are usually those who receive these marketing and advertising emails. SPAM has become a universal term that refers to any unwanted, unproductive and unethical activity done over the internet. For bulk email marketing, SPAM refers to unsolicited junk email.

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Social Networking & The Virtual Assistant

Published November 22, 2011 | By Shannon - The Creative VA

What Is A Social Networking Virtual Assistant?

Social Networking, The Creative VA, Virtual Assistant

During this day and age, every business deserves a chance to grow and prosper. If a business does not grow, it will inevitably lead to failure. In order to succeed in today’s world, where technology is taking over, more and more companies are turning to Social Networking, or in other words, Social Media Marketing. This concept is necessary for most businesses and will show great benefits once implemented and maintained on a regular basis. Social Networking is a strategy to establish and maintain connections, market your business or services, and virtually “sell” your company. Many companies and entrepreneurs use a Social Networking Virtual Assistant to handle this responsibility. So what will a Social Networking Virtual Assistant do for a company?

A Social Networking Virtual Assistant will help to establish and maintain connections, drive traffic to the company’s website, and virtually help to grow business. This is not as simple as it may seem and takes considerable amount of time. There are many important pieces involved in making it work:

Researching and connecting with the company’s target audience
Writing/researching for quality content
Approval of content and publishing posts
Establishing, managing, and maintaining connections
Creating and managing a social media marketing schedule
Analyzing networking results

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Posted in Basic SEO, Building your online business, Internet Marketing VA, Internet Marketing Virtual Assistant, Online business competition, Online Business Management, Outsource, Product Launch Plan, Shannon Kuykendall - Online Business Manager, Shannon Kuykendall - The Creative VA, Social Media Marketing, Virtual Assistant Services | Tagged custom facebook pages, Facebook, find customers on the internet, follow the competition, get more lead, increase traffic, internet marketing campaign, internet marketing virtual assistant services, outsourcing, Shannon Kuykendall, Social Networking, Social Networking Virtual Assistant, virtual assistant services | Leave a comment

More Lessons in Internet Marketing & Sales – Part II

Published September 21, 2011 | By Shannon - The Creative VA

Lesson 2: How Internet Marketing Works

From the last lesson, we learned that internet marketing was essentially the act of solving problems. I spoke of the marketer as a “middleman”, someone who brought together people who had a problem with the solution that they were looking for. This is really as simple as it gets; for some reason, people tend to make it more complicated than it’s supposed to be.

Regardless of whether you conduct your marketing online or offline, it’s all the same. You’re still the problem-solving middleman. A marketer who works “offline” tends to work as part of a team. They might be charged with the task of trying to sell a product and finding the group of people who the product is best suited to.

This may involve surveys, giving out free samples and getting people to do short questionnaires. At any rate, it’s pretty time consuming and a lot of it involves the marketers themselves having to go out and collect this data.

The great thing about the Internet is how everything is networked together. You can be on different sides of the planet and still be talking to someone who
The next best thing about the Internet is that people go on it predominantly to find information. There are numerous ways to do this. One of the most popular is to type your search query into a search engine, such as “www.Google.com” or “www.Yahoo.com!”.

In other words, information is being virtually force fed into this search engine on a daily basis, every second. This is a marketer’s dream come true; gone are the days where you have to go out and painstakingly collect data. All the data that is needed is right there in front of you, on your computer screen.

Think about it. If someone is typing in the phrase, “how to lose weight”, what do you think that person is after? Information on how to lose weight, of course. Then again, they might be after a diet, an exercise or a liposuction clinic in their local area. Whatever they are after, they will type it in.

Someone who types in, “how to lose weight by skipping rope” has a clearer idea of how he or she wants to lose weight than the first person. If you provide them the means of “how to lose weight by skipping rope”, what do you think you’re doing?

Being a marketer, of course!

In the next module, we’ll talk about how Internet Marketers actually make money with these search queries.