Wordpress Website Designs

1 2 3 5

How to Make a Website More Appealing to International Users

More and more people around the world are using the Internet, and the numbers are increasing every day.

The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.

 

What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:

 

1. Availability of basic features

First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads. Continue reading

Locating Links: Enhancing Website Usability

The Internet is what it is because of connections, bridging one computer to a host of others. Because of this we are able to access information at a click of a button.

The things we click are called links, and they can be likened to the synapses of a brain—connecting the user from one document to another.

One of the main tenets of website design is that a page must be able to link to another page. Failure to do so renders the page dead and is a lot like crashing into a brick wall as you speed down the information highway.

That said, website designers, both pro and amateur, make it a point to include links into every single page they design. But it is simply more than just slapping on links anywhere. Links are as vital to a web page as the content on it, for without it, a visitor will be hard pressed to connect to other documents on the Internet.

In any website, there are different kinds of links. There is no hard and fast rule when it comes to laying out links on a web page. But over time, certain conventions have emerged that seem to have become an unspoken standard in design. Deviations certainly will not depreciate a website’s over-all impact, but it may require some amount of time for the visitor to become oriented.

Whether you tend to follow conventions or not, it is best to be acquainted first with the rules, so that you will know what rules to break and how to break them.

But first of all, for the sake of clarification, imagine a website to be like a book. Of course, you know that a book holds several pages. In the case of a website, the pages are called web pages.

A web page basically has two kinds of links: Internal and External.

Internal links are what connect pages of the same website to each other. Going back to our book analogy, an internal link connects a page to another from the same book. So a visitor can access the contact page of a website from the home (or index) page via an internal link.

An external link, on the other hand, connects a web page to another web page from a different website. So an external link is something like a connection between two pages from two separate books.

Layout Conventions

Over the years, as more and more users and websites are added to the Internet, certain conventions or assumptions about the location of links have been formed.

The most common of which are the internal links on either the top or left margin of a page. Seeing that these two areas are the ones first noticed by a user, designers felt it was natural to place internal links that would connect the pages of the same website together. Because of the nature of its location, links on these sides of the page are prominent and tend to have graphic designs on them.

Another area where internal links are located is at the bottom of the page, usually where the copyright information is placed. However, unlike the top and left margin areas, the links at the bottom are discreet and usually rendered in small fonts (like copyright info). This is done primarily to avoid redundancies in design, while still providing alternate sources of links should the others fail.

External links are usually found in the body of the text or in the right hand margins of the page. No specific rule exists for this, and the conventions arise merely out of common usage.

However, some designers have surmised that the tendency to place external links within the body of the text is done because references to information outside the website should be described or explained, whereas internal links need little to no explanation at all.

Another theory is that the right side feels like the outer part of page. This assumption is built on the observation that reading is done from the left to the right. So the right part of the page indicates the end of a page, thus references outside the website find themselves allocated to this area.

For some reason as more and more text advertisements (such as Google AdSense) proliferate, the location for such external links are designated at the center or the right side of a web page.

And yet, as mentioned before, these are merely conventions and NOT rules set in stone. Designers have all the freedom to layout information and links however they see fit. Deviations from such standard practices simply make the surfing experience for these websites slightly more interesting than the rest. The important thing is that connections are made and everyone can continue to cruise and surf the Web one link to one page at a time.

Keyword Selector Tools and SEO

Keyword Selector Tools and SEO

Keyword selection is one of the primary procedures used to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless if the wrong keywords are selected to represent it.

In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategies, they are in search for all traffic that comes along the way. It can be useful for sites that generate broad interests, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that are most suitable for their businesses.

Keyword selections can have many varieties, largely depending on the kind of web site that a client needs. The major types are static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down to only the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and finally, it is less difficult to gain a good rank for keyword phrases that are longer.

Here are some of the popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provides users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker
This is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term Suggestion Tool
This is a keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword Destiny and Prominence Analysis
This is a keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other
information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

Google Adwords Keyword Tool

Google Adwords Keyword Tool

The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, if not the most important, they are always on the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network. When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.

The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or in a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google’s own electronic mail service.

Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score. The quality score, on the other hand, is known by its click-through rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance. High-ranking ads will be placed at the top of other ads on the search results of Google.

The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from. If AdWords fail to come up with the right targeting for the advertisements, national or global advertisements will be displayed in its place.

There aren’t much technical requirements for utilizing AdWords. It is advised to have the latest browser installed that is enabled with Javascript. For Microsoft Internet Explorer, at least version 5.0 is recommended, and at least version 6.0 for Netscape users. Editing of browser preferences may be necessary for those using an updated browser to enable Javascript and cookies.

It is possible for AdWords ads to run on the individual web sites of merchants. There are two ways:

1. Google AdSense for Search
Websites that transact at least 5 million searches per month can flash AdWords advertisements on their results pages.

2. Google Adsense for Content
Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.

What are the advantages of using Google AdWorks? Contracts and deadlines can be a thing of the past by using Adsense. It does not ask packages and prepayment from users. There are no minimum spending and contract requirements.

When a Google AdWorks account is created, a one-time activation fee is created, and an initial credit limit is established. The credit limit is increased everytime the account reaches is credit limit before 30 days has expired. Highest credit limit is $500.

Several payment options can be chosen from, such as the post-payment option and the pre-payment option. For the post-paying, payment is only dispensed for the clicks that the ad actually received.

Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.

Proper Showing and Positioning of Links to Improve Website Usability

Locating Links: Enhancing Website Usability

The Internet is what it is because of connections, bridging one computer to a host of others. Because of this we are able to access information at a click of a button.

The things we click are called links, and they can be likened to the synapses of a brain – connecting the user from one document to another.

One of the main tenets of website design is that a page must be able to link to another page. Failure to do so renders the page dead – and is a lot like crashing into a brick wall as you speed down the information highway.

That said, website designers, both pro and amateur, make it a point to include links into every single page they design. But it is simply more than just slapping on links anywhere. Links are as vital to a web page as the content on it for without it, a visitor will be hard pressed to connect to other documents on the Internet.

In any website, there are different kinds of links. There is no hard and fast rule when it comes to laying out links on a web page. But over time, certain conventions have emerged that seem to have become an unspoken standard in design. Deviations certainly will not depreciate a website’s over-all impact, but it may require some amount of time for the visitor to get oriented.

Whether you tend to follow conventions or not, it is best to be acquainted first with the rules, so that you will know what to break and how to break them.

But first of all, for the sake of clarification, imagine a website to be like a book. Of course, you know that a book holds several pages. In the case of a website, the pages are called web pages.

A web page basically has two kinds of links: Internal and External.

Internal links are what connect pages of the same website to each other. Going back to our book analogy, an internal link connects a page to another from the same book. So a visitor can access the contact page of a website from the home (or index) page via an internal link.

An external link, on the other hand, connects a web page to another web page from a different website. So an external link is something like a connection between two pages from two separate books.

Layout Conventions

Over the years, as more and more users and websites are added to the Internet, certain conventions or assumptions about the location of links have been formed.

The most common of which are the internal links on either the top or left margin of a page. Seeing that these two areas are the ones first noticed by a user, designers felt it was natural to place internal links that would connect the pages of the same website together. Because of the nature of its location, links on these sides of the page are prominent and usually have graphic designs on them.

Another area where internal links are located is at the bottom of the page, usually where the copyright information is placed. However, unlike the top and left margin areas, the links at the bottom are discreet and usually rendered in small fonts (like the copyright info). This is done primarily to avoid redundancies in design, while still providing alternate sources of links should the others fail.

External links are usually found in the body of the text or in the right hand margins of the page. No specific rule exists for this, and the conventions arise merely out of common usage.

However, some designers have surmised that the tendency to place external links within the body of the text is done because references to information outside the website should be described or explained, whereas internal links need little to no explanation at all.

Another theory is that the right side feels like the outer part of page. This assumption is built on the observation that reading is done from the left to the right. So the right part of the page indicates the end of a page, thus references outside the website find themselves allocated to this area.

For some reason as more and more text advertisements (such as Google AdSense) proliferate, the location for such external links are designated at the center or the right side of a web page.

And yet, as mentioned before, these are merely conventions and NOT rules set in stone. Designers have all the freedom to layout information and links however they want. Deviations from such standard practices simply make the surfing experience for these websites slightly more interesting than the rest. The important thing is that connections are made and everyone can continue to cruise and surf the Web one link to one page at a time.

Understanding Blogging

Understanding Blogging

Blogging, what is it?

There are still people who do not know what blogs are. Because of the unusual name, people tend to think unpleasant things when they hear the word “blog”. Is it a murky mixture of sand, water, and dirt?

Blogs are like bulletin boards on the Internet that are updated regularly, often on a daily basis. The contents of blogs are information about a specific topic; in some types of blogs people will sometimes use them as a journal or diary where they share the details of their personal lives, or their opinions about certain topics or even social commentaries. To put this in simple terms, blogs are used by the person who created the blog anyway he or she wants them to be. The creator of a certain blog is the author and it is his or her responsibility to provide the contents.

Blogging is simple and easy to do. All you need is a computer and an Internet connection.

To start or create a blog, there are a few guidelines to get readers to actually read your blog.

Pick a topic and stay on it.

To create a successful blog, you first have to pick a topic that you are interested or knowledgeable in, then write an article about it. Although your opinion on a certain topic is acceptable, it is wise that you stick to facts as much as possible. You can also mix in some humor if you want it to be more fun to read, and you can also include your personal experiences about the topic. This will persuade the readers to think that you have actually experienced that which is being discussed.

For example: If your topic is about tennis, people who will be reading this are going to be interested in tennis, therefore, you should not write about what you watched on TV last night. Instead, include some tips that may interest readers; like how to improve your forehand or backhand, and even how to prolong their tennis ball’s life. Stick to the topic, although you could also include some humor you have experienced in the tennis court. Everyone has done something stupid or embarrassing in the tennis court, it is good to share these experiences with people; it creates a more personal view of your blog and may seem friendlier to read.

If you are going to include your humor or opinions in your blog, it is important that you balance it with factual information. Talking about your personal experiences—whether good or bad—affects your reputation on the web. Include some up-to-date news about whatever product or service you are discussing. It is good that you base your opinions on facts and that you include some advantages and disadvantages; remember to balance it.

Also, remember that no one wants to read old news, so always keep your blog updated. Present it with factual news that is accurate and informative. If you write about something that happened a few months ago it will not grab the reader’s interest. Writing about someone who won the Wimbledon Tournament that happened a few months ago will make readers think that you are not updating your blogs, and consequently, will not read your blogs again, ever.

However, updating blogs is a very strenuous task; plan a schedule on when to update your blog and stick to it. Twice or thrice a week would be sufficient to keep your readers loyal. Inform your readers when you will be updating your blogs by posting it on the website as well. Remember that communication is the key to success for attracting readers to your blog. No communication—no readers.

Keep you blog simple to understand, for example: If your blog is about your gun hobby, do not put in technical terms and too many numbers. Such as: “This .50-70 M-1874 Belcher, 12 pounds, .50 cal. 2 1/2-in. 70 grn or FFG & 370 gr. PP” and so on. This will encourage readers to close your blog page the first second that they see it. Put it in simple terms as much as possible. Remember that many people are interested about a certain topic but do not actually know the technical terms, in this case, about guns.

Your headline should be large, bold letters that can easily catch a reader’s attention. Naming your headline is also important. Do not just put in “Guns” or “Tennis”, but think of a catchy phrase to get your readers to actually view your content.

Put your old, similarly themed blogs in an archive. This is great for someone who is interested to read your old blogs. The keywords in your archived blog are also important to generate targeted traffic to your blog.

If you have written an article before, you probably know that it is important to spell check and proof-read what you write. Remember that what you write reflects your reputation. If you stumble upon a sentence, redo it.

These are some of the things to consider if you are planning to blog. By following these few simple guides, you can be sure you will get plenty of readers, and also keep them reading.

How To Choose a Topic

Starting a Viral E-Book? Choose a Good Topic

Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is this so? Because this can yield a huge number of potential customers in just a short period of time at minimal cost. Of course, if there is a larger number of potential clients, the turnover percentage will also be bigger.

Viral marketing can be done in many ways; there are newsletters sent through email, web sites, invitational emails and much more. One particularly effective way to do it is by producing an e-book, or the so-called viral e-book.

What is a viral e-book?

E-books (or electronic books) are the online or electronic version of books, newsletters, publications, manuals, etc. E-books are usually downloadable files from the Internet and can be installed to one’s computer. Almost all popular books, like Harry Potter, have an e-book version. Some of these are free; some are available at reduced cost.

The concept of e-books has been adopted by marketers because of the ease of distribution to such a huge number of people over the Internet. They incorporated advertising and marketing strategies with e-books to boost revenue, while at the same time providing useful information to other people.

That is how the term viral e-book came about. A viral e-book is, basically, an e-book that is passed on to other persons which brings several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to download them and pass them on to others.

Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketer’s web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.

If you are planning on making such an e-book to promote your products or services, you should consider several things before jumping into it. The very first thing that you have to think about is the topic.

How to choose a topic?

An e-book can talk about anything. But of course, if you are planning to profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.

The first thing to consider when thinking about the topic for your e-book is your main goal. You need to define your purpose of writing the e-book. If your goal is to increase the sales of your products or services, then your topic should be something relating to those things.

You, as the maker of the e-book, should also be interested in the topic that you choose; else, it will feel like a burden doing something that you do not really like. Plus, it will be easier for you to write about a topic that interests you, so you will be able to express yourself more effectively.

To better help you in selecting a topic, you must set an ample amount of time for thinking about it. Go some place where it is easy for you to concentrate. Think about the things that interest you, things that you are comfortable with. Then write down all of those things that come to your mind, even the crazy ones.

Once you have listed them, select those that can be associated with your product or service, if you are promoting these things. If not, select the topic that you think will be the most profitable. Also, make sure that you have plenty of resources for the topic you choose. More resources would mean more information to put in your e-book, making it all the more interesting to read.

Choosing a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, the more valuable and higher quality of information will be incorporated since you know the topic well.

So start brainstorming now with yourself. Choose the best topic that you can think of, and make that vision of increased profits turn into reality with your own viral e-book.

Affiliate Marketing: The Solution to Control your Growing Expenditures

With increasing cost of living today, it is hard to sustain your household needs if only a single member of your family is generating income. It is now a necessity that families have at least two income-generating family members.

Just think that you are having an income of $30,000 to $60,000 every year. Big amount, isn’t it? But once you have figured out your growing expenses for your automobile (such as gasoline, repairs, insurance, and others), your work (like bus fare and meals), children’s needs, and house mortgages, it will just lead to a spend able income (which means you barely had enough to regularly finance your expenses and kept little or no savings at all).

Do not let yourself be drowned of these growing expenditures of your family. There are available ways of earning additional income aside from your present job.

You can actually develop your family lifestyle and not be haunted by creditors by working an online career. Not only that you can have additional money to spend for your expenditures, but also you can spend quality time with your family as well.

All you need to do is sit back at the comfort of your home, in front of your personal computer, and you are on the go of creating your first batch of thousand bucks through affiliate marketing.

What is Affiliate Marketing?

It refers to the endorsement of products or services in the Internet through affiliates. Affiliates are usually webmasters and ezine editors who act as sales agents on behalf of their clients in exchange for a commission on each sale made.

 

In affiliate marketing, you can prefer either the one-tier program or the two-tier program. In the former, you earn on a per referral basis and cannot hire sub-affiliates to assist you in endorsing a certain product or service. The commission will come from your direct referral.

The latter is quite favorable to you as an affiliate. You will not only earn from your direct referrals; you can also obtain a percentage commission from the referrals by your co-affiliates who join your program.

Affiliate Marketing For Online Entrepreneurs

In case that you are an online entrepreneur and you have your own site, you can use affiliate marketing to endorse your business and increase your sales. You can set up an affiliate-marketing program by including the necessary software for it.

Have your program’s terms, conditions, and online registration form posted in your website. Let your potential affiliates read it and join if they are satisfied with it.

Aside from posting details regarding your affiliate-marketing program, you can also opt to advertise in ezine advertisement networks, search engines, and other sites having high web traffic.

Have your marketing program be registered through affiliate program directories and networks so that prospects who are looking for some new opportunities can find you.

You could also write reviews and articles and let it post in free article sites and request the editors to publish it in your ezine.

Affiliate Marketing for Newbies

If you are just new in the business (no products and websites of your own) but you want to earn money through affiliate marketing, you can set yourself up as an affiliate. Learning the basics of Internet marketing and invest quality time and enough money in order for you to earn income from promoting products of other people.

Determine the hottest products or services in the web, register as an affiliate, and start promoting the product by using different marketing strategies. You can conduct extensive research about these things.

You can check sites, which have online marketing forums. Read posted messages in that particular site and try to participate by posting your queries too. You can also ask questions to marketers online and gain some useful tips in your affiliate career.

Affiliate marketing offers you the earning opportunity that you are waiting for. You can use tons of information right at your fingertips as you work from home.

If you will devote your time and spend your money wisely in this kind of online business, there will come a time that it is more than enough to fund your growing expenditures. Moreover, expect that your family will thank you in the end.

Do-it-yourself SEO Techniques

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google. Continue reading

Viral Marketing – Why is it so Powerful?

Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet’s network effect to be able to reach a great number of people in such a short time.

Benefits of Viral Marketing

Viral marketing strategies offer several advantages to businesses.

Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.

Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.

Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced. Continue reading

1 2 3 5
Digital Marketer Certification
Complete Knowledge of the Following…