Social Media Marketing
Viral marketing, when done correctly, can produce very good results.
These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.
One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.
How does it work with viral e-books?
Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.
The author can allow re-branding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That’s where viral explosion begins.
To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.
- Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.
However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.
- Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?
If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book’s theme, you will just lose a good number of potential customers.
The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.
- Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.
Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.
It wouldn’t really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.
In these times where information technology has become a necessity rather than just a convenient tool in everyday life, the internet has proven to become among the most effective ways to reach the public.
As such, email is now seen to be a very powerful tool in marketing since it is among the most often utilized components in cyberspace.
With the speed it delivers messages to prospects, its directness in addressing target markets, and the undeniably low cost it entails, it is no wonder why email marketing is considered to be more powerful than other methods of advertising. However, despite the numerous advantages email marketing can provide any business endeavor, some risks are at hand if it is not properly planned or if it is not executed well. Like any marketing move, email marketing could either result into amazing returns if done strategically, or horrible losses if carried out haphazardly.
What does it take to become successful in email marketing? Here are six helpful tips for a sound email marketing plan:
Are you looking for more innovative ways to boost your online business?
You can try doing blogs.
Blogs? What are blogs? According to Wikipedia the blog is a short form called for weblog. Peter Merholz coined the term by combining the phrase “we blog” onto the sidebar of his weblog last 1999.
A blog is a mini web site. Those who do blogs are called bloggers. They enter “posts” which shows in the blog page from the newest posts to the oldest ones. They use blogging software and allow readers to comment on their posts. The comments are considered another new content to the blog.
Bloggers can post anything under the sun. Initially, when it was introduced, blogs were really for user’s private affair, their thoughts, activities and anything that reflects their own experiences in life. Blogs is some sort of an online journal or diary. Continue reading →