Search Engine Optimization VA

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Locating Links: Enhancing Website Usability

The Internet is what it is because of connections, bridging one computer to a host of others. Because of this we are able to access information at a click of a button.

The things we click are called links, and they can be likened to the synapses of a brain—connecting the user from one document to another.

One of the main tenets of website design is that a page must be able to link to another page. Failure to do so renders the page dead and is a lot like crashing into a brick wall as you speed down the information highway.

That said, website designers, both pro and amateur, make it a point to include links into every single page they design. But it is simply more than just slapping on links anywhere. Links are as vital to a web page as the content on it, for without it, a visitor will be hard pressed to connect to other documents on the Internet.

In any website, there are different kinds of links. There is no hard and fast rule when it comes to laying out links on a web page. But over time, certain conventions have emerged that seem to have become an unspoken standard in design. Deviations certainly will not depreciate a website’s over-all impact, but it may require some amount of time for the visitor to become oriented.

Whether you tend to follow conventions or not, it is best to be acquainted first with the rules, so that you will know what rules to break and how to break them.

But first of all, for the sake of clarification, imagine a website to be like a book. Of course, you know that a book holds several pages. In the case of a website, the pages are called web pages.

A web page basically has two kinds of links: Internal and External.

Internal links are what connect pages of the same website to each other. Going back to our book analogy, an internal link connects a page to another from the same book. So a visitor can access the contact page of a website from the home (or index) page via an internal link.

An external link, on the other hand, connects a web page to another web page from a different website. So an external link is something like a connection between two pages from two separate books.

Layout Conventions

Over the years, as more and more users and websites are added to the Internet, certain conventions or assumptions about the location of links have been formed.

The most common of which are the internal links on either the top or left margin of a page. Seeing that these two areas are the ones first noticed by a user, designers felt it was natural to place internal links that would connect the pages of the same website together. Because of the nature of its location, links on these sides of the page are prominent and tend to have graphic designs on them.

Another area where internal links are located is at the bottom of the page, usually where the copyright information is placed. However, unlike the top and left margin areas, the links at the bottom are discreet and usually rendered in small fonts (like copyright info). This is done primarily to avoid redundancies in design, while still providing alternate sources of links should the others fail.

External links are usually found in the body of the text or in the right hand margins of the page. No specific rule exists for this, and the conventions arise merely out of common usage.

However, some designers have surmised that the tendency to place external links within the body of the text is done because references to information outside the website should be described or explained, whereas internal links need little to no explanation at all.

Another theory is that the right side feels like the outer part of page. This assumption is built on the observation that reading is done from the left to the right. So the right part of the page indicates the end of a page, thus references outside the website find themselves allocated to this area.

For some reason as more and more text advertisements (such as Google AdSense) proliferate, the location for such external links are designated at the center or the right side of a web page.

And yet, as mentioned before, these are merely conventions and NOT rules set in stone. Designers have all the freedom to layout information and links however they see fit. Deviations from such standard practices simply make the surfing experience for these websites slightly more interesting than the rest. The important thing is that connections are made and everyone can continue to cruise and surf the Web one link to one page at a time.

Google Analytics and Google AdWords

Google Analytics and Google AdWords

Google provides a quick, effective, and hassle-free way for merchants to advertise their products and services on the Internet through Google AdSense—a cost-per click and cost-per impression advertising service—where ads are displayed along search and content sites and search results done on the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google’s kind of advertising does not ask for prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.

This service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.

Google’s own electronic mail service, Gmail, also features the ads.

To make the service more advantageous for advertisers, AdWords has been integrated with Google Analytics. Google Analytics informs advertisers information such as the channels to which online visitors have located their ads, and the manner they react and interact with the site. This service enables merchants to receive more visitors on their pages. Google Analytics also monitors the activities of merchants that are not related to AdWords, without any charge at all. With Analytics, one can create marketing campaigns that are target-centered and ROI-driven.

The initial announcement of Google offering this service alongside AdWords has caused a considerable buzz among users. Advertisers have been on their toes deciding whether or not to avail themselves of the new product. A lot of users have started to investigate what sets Google Analytics apart from other analytics companies such as WebTrends and Coremetrics. The tool was in such high demand that Google had to temporarily stop interested parties from registering. By the time they decided to do so, over 200,000 accounts had been created.

The service is free for those sites that attract 5 million or less page views. For those sites that garner more views, it is necessary to register for a Google AdWords account. Registration is fast, it takes about only seven minutes to do so (less if the advertiser already has a Gmail account.) The Help option is functional enough, and the system is available in multiple languages. Plus, Google placed special importance in protecting the corporate data of each account, knowing that data regarding web analytics is extremely delicate.

Google Analytics became so popular in its initial launch due to several reasons: First, the fact that Google—a cyberspace giant—is offering it for free. Costs only occur when the page starts to attract more than 5 million page views. The service is highly functional and has good features, which are more advanced than other analytics tools. Operations like Javascript and Flash events, as well as PDF downloads can be tracked. Though, there are doubts that Google will gain an advantage from their offer to monitor outside ventures of the merchants, the company stresses otherwise.

Admittedly, some problems came up for Google due to the immense popularity of the service. It took almost a whole day or more for some data to load into the interface of Google Analytics—in fact some data took longer. There were also some difficulties with support infrastructure.

For those who are considering availing of the service, there are some possible concerns that need to be considered that stems from it being a live or tag-based reporting software. The main issue with tools such as Google Analytics is that downloaded data like audio and video files and PDF may not be thoroughly monitored.

Google Analytics is one channel for Google to take care of their advertisers and any other marketer who wishes to make good quality material on the web. The service is capable of delivering high-end web analytics to advertisers, and its integration with AdWords provides time saving benefits.

Joint Ventures: How to Write an Irresistible Proposal

Joint Ventures: How to Write an Irresistible Proposal

A joint venture is a partnership undertaken between two or more businesses for mutual gain. To have a joint venture partner you have to seek out website businesses that are related to the products or services that you are selling. Finding one is the easy part, the hard part comes next. How do you convince them to have a joint venture? You first have to write proposals. Joint venture proposals are a formal way of saying to your partner “Let’s make a deal and be partners.” Joint venture proposals are far more successful in obtaining partners if they are brief and to the point. Remember that you are dealing with people that are the same as you are. A ten-page proposal will simply not cut-it. It can become boring for the reader to read all the corporate jargon that is is not easy to understand, and subsequently, they will reject your proposal.

The first thing you have to remember to write in your proposal is the most common question of a potential partner. Whether they are an article publisher, a competing business owner, or even a CEO of some huge corporation, they will usually ask in various ways, “What’s in it for me?” They will often ask and wonder how your proposed joint venture will benefit them and their company. Remember that people like to sieze advantage, so explaining to them the benefits for them and their company a joint venture can give is very important in gaining their partnership. Explain each benefit in detail, yet still in simple terms, to get their attention. It is very important that the benefits you offer them are accurate and also highly beneficial to their clients. Explain to them that it is very lucrative for your potential partners to have joint ventures. If you are an experienced negotiator, you will know that giving them what they want to hear is best. And also keep in mind that it is not always about the money.

Now that you have an idea on how to write a proposal, it is the time on how to write you proposal so that it gets the attention of your potential partner and does not turned down. Research about your potential partner; determine what their specifics needs are for their business. Look at their websites and look for their company mission or goal. This will reveal what your potential partner wants in a joint venture. Make an offer they cannot refuse. The key again here is research. Try to find out what they want. Also, make it appear like they will get more profit out of it than you will. You will have to make it look like they gain all the advantages while you are only asking for a few reasonable things. This will help you in the long run, for instance; if your partner has many clients, it is possible that some of them may buy from your website, and that you may also get free targeted internet traffic. Make the proposal as easy to read as possible. Getting that illusive “yes” can be very easy if you keep your proposal brief and to the point. Remember, always include in your proposals their benefits. This is because many people are naturally lazy readers; they do not want to read technical terms that may seem complicated and hard to understand. Tell them in your proposal, formally, that they are sitting on a gold mine. Make your proposals personal. Relate to your potential partner as much as possible and avoid impersonal proposals. Impersonal proposals will only get one look from a potential partner before it is thrown away. Try to relate to your potential partners by giving them the same goals or missions as their company that you would like to achieve. If you really want to make an impression, send the proposal by hard copy through “snail mail”. It can look very professional and more attractive this way.

Build a relationship with your potential partner. Most businesses will only do business with you if they know you well enough to trust you. Try to relate to your potential partners through your proposal. In your proposal, add a sense of urgency, there is no use having to wait a long time just for them to say no. However, write it in a discreet way, do not point out to them that you are in a hurry. It could lead them to think that you are overbearing, deceptive and unrealistic.

Learning E-mail Marketing

Learning E-mail Marketing

Sending letters via post was more popularly known as snail mail due to the unbelievable length of time needed to complete the task. However, gone are the days of snail mailing, thanks to the internet revolution. For those who want to have a faster and more efficient communication system there is electronic mail.

The use of e-mail has been taken advantage of both by individuals and businesses. For business establishments, informing a target group of a certain product used to take a lot of time and effort using snail mail. Today, businesses are banking on e-mail marketing to do their communications in a fast and efficient manner.

E-mail marketing or eMarketing is the process of enhancing communications through the use of e-mails. Thus, the use of a computer injunction with an internet connection is vital for e-mail marketing. No more stamps and envelopes and endless waiting times—just a computer and an internet connection.

While eMarketing is not just limited to e-mail, more people are shifting their focus to e-mail. Through e-mail marketing, one can send out product information, newsletters, sales letter advertising, and public relations campaigns. After sales service can also be conducted through the use of e-mail.

E-mail marketing means having an unlimited set of information at the tip of one’s hand. E-mail marketing makes information accessible and useful—from acquiring customers through product information, and keeping them through after sales service. The technology allows the possibility of connecting to various customers, and knowing important information about these customers.

Most business cease to communicate with their customers once they get them to buy or patronize their products. These businesses could not however be blamed because of the workload required to get back to those customers with their records and other pertinent information available. E-mail marketing can take care of these requirements at the click of a mouse. Regular communication is the key to acquiring and keeping clients.

Through the technology offered by e-mail marketing one can keep track of client information like the letters sent to them, their preferences, their last purchase, and their present and future interests.

E-mail marketing allows businesses to customize their e-mails and to program their delivery at specific schedules. It allows you to communicate with your clients with their important records at hand—ready and available at any time.

The popularity of using e-mail as a marketing technique has risen because e-mail is cost effective. It allows one to reach as many clients as possible with the least time and expense. E-mail marketing makes communication fast, and it allows immediate response from clients the moment they receive the e-mail.

However, those who avail themselves of e-mail marketing should make sure that they are sending worthwhile information to their clients and are not pestering them instead. Most clients get turned off from too much e-mail garbage reaching their e-mail addresses that they tend to disregard these emails. To avoid this, make sure that your target recipient will have a use for the materials you are sending them.

Before you use eMarketing—or if you are already using this strategy—make sure that you do not resort to hard selling as this might turn off some clients. Also be on the lookout for the right schedule to send your e-mails. And do not forget to make use of sign-up boxes where the browser can just check his preference.

E-mail addresses of prospective clients may be collected by simply asking site visitors if they want to subscribe to a certain newsletter and having them sign-up for it. Specify the exact information that they want and ask them to check their boxes. This way, you will know their hobbies, interests, and other data that may be useful. You will also be able to increase traffic to your website.

Information that is helpful to your target market will be welcome, and will not be brushed off easily. You can even devise a way in which they can send the newsletter to a friend’s e-mail, thus increasing your e-mail list.

While eMarketing appears to be the crowd favorite at this point, there is no denying that it has just taken off and is still in that stage or boom. The United States has made its mark in eMarketing while Europe is fast catching up.

Keyword Selector Tools and SEO

Keyword Selector Tools and SEO

Keyword selection is one of the primary procedures used to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless if the wrong keywords are selected to represent it.

In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategies, they are in search for all traffic that comes along the way. It can be useful for sites that generate broad interests, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that are most suitable for their businesses.

Keyword selections can have many varieties, largely depending on the kind of web site that a client needs. The major types are static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down to only the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and finally, it is less difficult to gain a good rank for keyword phrases that are longer.

Here are some of the popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provides users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker
This is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term Suggestion Tool
This is a keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword Destiny and Prominence Analysis
This is a keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other
information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

How to Get Started in Earning Money Through Affiliate Marketing

How to Get Started in Earning Money Through Affiliate Marketing

Affiliate marketing offers earning opportunities, making it one of the fastest growing industries in the World Wide Web today. It produces billions of dollars worth of income every year. That is why more and more people are getting involved in it.

However, most of them are just now getting into the jive of earning money without a concrete plan. You will have to strategies to implement—no guidelines to follow.

In the event that you are planning on getting yourself involved in affiliate marketing, bear in your mind that it is serious work. Though, it is one of the easier ways of earning additional income; it still requires effort, perseverance, and a clear plan of action from your starting point all the way up to the finish line.

To start things off, here are some of the elements that you need to consider when engaging yourself in affiliate marketing:

• Having your own home office is the initial element that you need to consider in starting your affiliate career. Have your office workspace comfortable to work with. Make sure that it has enough illumination and that your personal computer has enough ventilation, as well.

• You must have some basic knowledge of trading online. It is necessary to be well trained in order to achieve success in this career. In case you are still unfamiliar of the system, you can get the necessary training that you need.

You can start by looking for some affiliate marketing professionals who have already earned an substantial extra income and let them guide you on the system. The Internet also offers various resources and conference timetables, which you can attend to learn.

• Set a realistic target so that you can set the necessary plans to reach it. For instance, $1,000 is likely attainable if you are a first time affiliate marketer.

Since the popularity of affiliate marketing is increasing, it has lead to an increase of earning opportunities. Now, you will ask yourself, “How will I choose the right affiliate marketing program?” and “Which one will give me that good chance of earning a substantial income?”

The preceding sections can help you decide on those matters pertaining to affiliate marketing. These will help you evaluate the different opportunities and save your personal resources as well.

The Commission

Of course, that is the bottom line. How much will you earn from a sale? There is no point of endorsing a product or service if you will not earn from it.

It will lead you in spending more on marketing it rather than making sales. Stick to a program that offers high commission values, possibly on a 50% basis.

Traffic on the Merchant’s Website

Try to know the traffic that the merchant’s site is receiving. You can use this standard for you to determine which you will affiliate.

If a certain website ranked in the top 100,000, this means that the website has a good volume of traffic and it has a vast amount of affiliates. If it is ranked below 500,000, then it means you get either little opportunity or nothing at all.

Always conduct some research to see if the merchant’s site is getting good web traffic. It will help you find where that gold mine is hiding.

Pay-out Periods

It is important to know how often you will receive your paychecks. There are merchants that release the commission of their affiliates on a weekly—others monthly or quarterly. Your target will not be met if your financial resources run out.

Tracking Cookies

Usually, potential customers will just be making a visit and will not make any purchases immediately. It is important that the merchant’s website uses cookies to track these customers so that you will be able to get the credit once he returns and buys anything in that site. The longer these tracking cookies last, the higher the chance that you will be paid.

Merchant’s Promotional Resources

In advertising, promotional resources are vital elements. Check the type and quality of these promotional materials that they are offering to their affiliates.

Look if there are articles or reviews posted in free article sites, special offers, and free samples.

Sometimes, it is wise that you use your own advertisement strategies. There are affiliate programs that use the same ads over and over again. By placing some fresh ads, the impression of the prospect is that it is a new product.

Affiliate marketing is full of surprises. Follow the aforementioned starting elements and pointers and start your affiliate career by hitting a gold mine.

Knowing What Corporate Blogging Is

Knowing What Corporate Blogging Is

Have you ever wondered what blogs are all about?

Blogs are publications on the internet about the blogger’s (author of the blog) interests, thoughts, opinions, et cetera. Some use blogs like a diary, describing their everyday lives.

A corporate blog is a type of blog that is published in support of an organization to help reach their goals, such as marketing and selling their products and services.

Businesses create blogs to strengthen their relationships with important target groups and improve the positioning of the publishing organization as industry experts. This means that an organization creates blogs to demonstrate their knowledge on the industry they are in.

In a business endeavor corporate blogs are used for advertising; much like TV ads, print ads, audio ads, and so on. There are more reasons why corporate blogs are used, but the main reason doing so is to create stronger and more personal relations with target groups.

Reasons for Corporate Blogging

To place your company as the leader in the industry your company is in; be knowledgeable about the topic.

Your forum, where your main objective is not to sell, should focus on a more personal relationship with your customers. Create a forum specially for customer relations between your company and your customers. This is great way for customers to interact with one another, and provide reliable feedback for your product.

Blogs are a great way for employees or project members to communicate with each other and discuss how to improve the project or product, as well. Just like their regular meetings—only they do it through blogs.

Remember that you should keep blogs easy to read, and to avoid technical terms on the topic.

Another benefit about a blog is that it is informal. People can converse comfortably like friends. They can share their opinions about the topic, and express their ideas to make it better.

If you do it right, many businesses like yours will link their website to yours. They will regard you as an expert on the industry.

There are six different types of corporate blogs. Each has its characteristics and different styles.

Sales Blogs

A sales blog’s purpose is to advertise or sell products or services. The organization itself will be writing the blog. The target group of this type of blog is potential clients or customers and people that are directly involved with the publishing organization.

Relationship Blogs

The purpose of this blog is to create and strengthen relationship with target organizations. The target group of this blog is smaller than that of the sales blog.

Branding Blogs

The purpose of this blog is to strengthen the brand or profile of the publishing organization or the people in it. The blogger is usually the individuals in the organization and are supported by the organization. The target groups in this blog are the same as those of the relationship and sales blog.

Knowledge Blogs

The purpose of this blog is to give employees information relating to their work and also about the organizations news, business intelligence and also about the ongoing projects. The blogger is usually the organization itself or someone within the organization assigned to do the task. The target groups for this blog are all employees with a specific interest.

Collaboration Blogs

This blog is used to provide a working team with a tool for research, collaboration and discussion about ongoing projects and ideas. The blogger and target group for this blog is the team itself.

Culture Blogs

Culture blogs is used to strengthen organizational culture. Often, the content of this blog concerns social or non-work related character. This type of blog creates personal relationships between the employees no matter what their positions in the organization are.

Corporate blogging is mainly used to build a relationship between the customers and employees of the organization; creating a sense of personal view, and providing a place to freely express opinions about the product or services. It is also a great way to get employees to work more efficiently by sharing their own ideas and opinions about an on going project.

Starting a corporate blog is fairly easy. You do not need to know about coding or have to buy any software or programs. There are many free blog publishers on the internet where you can use their services easily—and free of charge. Some blog publishing websites even have blogging wizards available, which help you with a step-by-step process creating a blog.

Website Joint Ventures

Why Engage in Website Joint Ventures?

As civilization enters the Age of Globalization, joint ventures are growing into the thousands—no, make that millions. For the past decades the growth of the number of members who engage in joint ventures has continually increased.

Business before was very different than business is now. With the use of the modern technology (such as the computer) you can earn money, or even start your own business at home.

What really makes joint ventures so appealing to the people in the Web World?

Primarily, joint ventures can make unutilized resources into a more profitable source more quickly as well as at a lower cost than doing so alone. From the name itself, it needs collaboration with other concerned companies who are interested in increasing profits in internet marketing.

A joint venture simply refers to a method of business expansion in terms of websites. This is done through a collaborative effort for both major and mid-size website companies. Authors of particular websites partner with one another, which can help promote the name of their sites’ and attract more clients and subscribers.

Commonly, joint venture partners are matched by the so-called “closed proposal process”. This is initiated via the Internet. In fact, all of the transactions that concern their increased profits are transmitted through the Internet. They merely send their message in an e-mail.

Simply put, in a joint venture two or more groupings of web companies enter into an agreement that they will share all of their resources surrounding their business. It can consist of capital, technology, risks, and even rewards. All of these variables will then be managed as a single entity under the same dominion. In other words, the concern of one site is the concern of the other sites.

Prior to entry in a website joint ventures; there are important considerations that must be taken into account first. These include the following:

  1. Deliberation on the Prospective Partners—The success of joint ventures will depend on you and your partner. Getting a partner that will eventually ruin the entire entity can lead to bankruptcy. It is very important that you conduct the necessary screening first to better assess if they will be a credible partner or not. Particularly in the web world, you must be able to determine who the credible website authors are. Subscribers tend to refer more on the well-known authors.
  2. Major contribution in the website is a major factor—Websites are an avenue where you can advertise or publish a product. The entire package or design of the site is to attract clients. You have to look for a partner that can contribute in enhancing of your individual websites.
  3. Verify the credentials—One way for you to determine a good partner is to review their projects undertaken in past years. Accomplishments and awards will also help determine if the website has been in demand by subscribers in past years. You can also interpret their credentials via the ratings that the site has had in the past few months or even years.
  4. Develop a particular concept that will fit the principle of both websites—Be able to determine the concept that you want for your website, and also focus on the target market that you want to patronize your website.
  5. Specification about the allocation of gains and losses—Once you have identified your partners in website joint ventures, things that deal on monetary aspect must be discussed between you and your partner. There must be an equal sharing of the gain, if not it will depend on your agreement.
  6. Compensation must be thoroughly tackled—This will serve as a means to encourage participation with your partner. For every participation, it should be equated with just compensation. For instance, your product was also posted in the website of your partner and the client happened to order on his site, it only means that you are required to give the said website a commission.

Joint ventures will assure you easy money, however, it should be taken into account that there must be a collaborative effort between you and your partner. Whatever means that you may have, your website partner should have also.

Now you know why it is that these buisnesses crave for website joint ventures.

How to Surmount the Constraints of Email Marketing

How to Surmount the Constraints of Email Marketing

Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took the place of snail mailing or sending product information through the post office.

Email marketing is now widely used by internet marketers, not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.

To say the least, email marketing has become a very useful tool as it is not only efficient but also cost effective. Imagine the time it would take and the cost involved in sending thousands of letters just to announce your product to prospective clients. With email marketing, you can send any information, at any time and with the least cost.

However, despite the advantages offered by email marketing, the majority of those who are using the strategy to market their products are faced with some difficulties identified with email marketing.

If you come across a website asking you to sign up for a free newsletter or free recipes, would you sign up and reveal your email? A recent survey revealed that 83 people out of 100 would not reveal their email, for fear of safety issues.

This is one among the many constraints faced by email marketers. How can they encourage prospective clients to sign up and reveal their email addresses when the clients are hesitant to reveal their emails for fear that it will be used for the wrong reasons?

Other prospective clients do not wish to reveal their emails for fear of receiving spam or unsolicited emails. This is a valid fear because most often spam messages crowd out emails more than the important messages. Most email accounts are cancelled by the site administrators because they have reached their maximum amount of messages, no thanks to spam.

Make sure you avoid these pitfalls in email marketing by committing to keeping your prospective clients’ email addresses safe.

So how will you encourage prospective clients to sign up for your newsletters despite their fear of being bombarded with useless and irritating emails? For one, dangle something that would make them drool. If your target clients are female members of the spending public, then look for topics that are close to their hearts, that which would make them sign up and reveal their addresses despite their fear.

One strategy is by offering them topics that will be very useful to them like free recipes, household tips, lifestyle articles, beauty and fashion—there are lots of topics that would interest this lot. For the male clients, why not dangle topics on racing, motoring, all about cars, or how about beautiful women?

By featuring interesting and useful topics in your newsletters, your clients will look forward to receiving emails from you rather than dread the thought of being bombarded with useless emails. Ask your prospective clients what their interests are so you would know what topics could be useful for them. Remember, knowing your market is already an edge in the competitive world of email marketing.

But offering prospective clients with informative and interesting topics is not enough. You should emphasize that your site commits to the protection of their privacy. How can you conduct effective email marketing when your prospective clients would not even sign up and reveal their email accounts for fear of being hounded by spam?

Be up-front with your future subscribers. You have to understand their fear of not getting the privacy that they deserve and assuage this fear by confirming that your company adheres to email’s best practices and that you do not sell email addresses, and that their accounts would only be used for the very purpose they intended for in signing up.

Despite the efforts of legitimate organizations to protect their clients from spam, unwanted email messages continue to flood email accounts and this is becoming the number one problem of email marketing. How can your clients read through your emails when they have to wade through numerous spam emails? Others just delete all the messages at one time—including the informative newsletters you send them.

The other constraints faced by email marketers are mostly related to their individual methods and styles of sending newsletters. These involve informative versus uninformative articles, problems with auto responders, best time to send emails, and other constraints that are best addressed by the email marketer. Whatever these constraints are, they can definitely be solved with a proper review of one’s email marketing strategies.

Google Adwords Keyword Tool

Google Adwords Keyword Tool

The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, if not the most important, they are always on the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network. When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.

The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or in a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google’s own electronic mail service.

Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score. The quality score, on the other hand, is known by its click-through rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance. High-ranking ads will be placed at the top of other ads on the search results of Google.

The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from. If AdWords fail to come up with the right targeting for the advertisements, national or global advertisements will be displayed in its place.

There aren’t much technical requirements for utilizing AdWords. It is advised to have the latest browser installed that is enabled with Javascript. For Microsoft Internet Explorer, at least version 5.0 is recommended, and at least version 6.0 for Netscape users. Editing of browser preferences may be necessary for those using an updated browser to enable Javascript and cookies.

It is possible for AdWords ads to run on the individual web sites of merchants. There are two ways:

1. Google AdSense for Search
Websites that transact at least 5 million searches per month can flash AdWords advertisements on their results pages.

2. Google Adsense for Content
Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.

What are the advantages of using Google AdWorks? Contracts and deadlines can be a thing of the past by using Adsense. It does not ask packages and prepayment from users. There are no minimum spending and contract requirements.

When a Google AdWorks account is created, a one-time activation fee is created, and an initial credit limit is established. The credit limit is increased everytime the account reaches is credit limit before 30 days has expired. Highest credit limit is $500.

Several payment options can be chosen from, such as the post-payment option and the pre-payment option. For the post-paying, payment is only dispensed for the clicks that the ad actually received.

Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.

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