Pay Per Click Ad Campaign
Google Analytics and Google AdWords
Google provides a quick, effective, and hassle-free way for merchants to advertise their products and services on the Internet through Google AdSense—a cost-per click and cost-per impression advertising service—where ads are displayed along search and content sites and search results done on the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.
There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google’s kind of advertising does not ask for prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.
This service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.
Google’s own electronic mail service, Gmail, also features the ads.
To make the service more advantageous for advertisers, AdWords has been integrated with Google Analytics. Google Analytics informs advertisers information such as the channels to which online visitors have located their ads, and the manner they react and interact with the site. This service enables merchants to receive more visitors on their pages. Google Analytics also monitors the activities of merchants that are not related to AdWords, without any charge at all. With Analytics, one can create marketing campaigns that are target-centered and ROI-driven.
The initial announcement of Google offering this service alongside AdWords has caused a considerable buzz among users. Advertisers have been on their toes deciding whether or not to avail themselves of the new product. A lot of users have started to investigate what sets Google Analytics apart from other analytics companies such as WebTrends and Coremetrics. The tool was in such high demand that Google had to temporarily stop interested parties from registering. By the time they decided to do so, over 200,000 accounts had been created.
The service is free for those sites that attract 5 million or less page views. For those sites that garner more views, it is necessary to register for a Google AdWords account. Registration is fast, it takes about only seven minutes to do so (less if the advertiser already has a Gmail account.) The Help option is functional enough, and the system is available in multiple languages. Plus, Google placed special importance in protecting the corporate data of each account, knowing that data regarding web analytics is extremely delicate.
Admittedly, some problems came up for Google due to the immense popularity of the service. It took almost a whole day or more for some data to load into the interface of Google Analytics—in fact some data took longer. There were also some difficulties with support infrastructure.
For those who are considering availing of the service, there are some possible concerns that need to be considered that stems from it being a live or tag-based reporting software. The main issue with tools such as Google Analytics is that downloaded data like audio and video files and PDF may not be thoroughly monitored.
Google Analytics is one channel for Google to take care of their advertisers and any other marketer who wishes to make good quality material on the web. The service is capable of delivering high-end web analytics to advertisers, and its integration with AdWords provides time saving benefits.
Keyword Selector Tools and SEO
Keyword selection is one of the primary procedures used to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless if the wrong keywords are selected to represent it.
In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.
Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategies, they are in search for all traffic that comes along the way. It can be useful for sites that generate broad interests, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.
The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that are most suitable for their businesses.
Keyword selections can have many varieties, largely depending on the kind of web site that a client needs. The major types are static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.
After coming up with the keyword list, the terms should be trimmed down to only the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and finally, it is less difficult to gain a good rank for keyword phrases that are longer.
Here are some of the popular keyword selection tools available for advertisers:
1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provides users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.
This is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.
3. Overture Search Term Suggestion Tool
This is a keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.
4. Keyword Destiny and Prominence Analysis
This is a keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other
information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.
Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
Google Adwords Keyword Tool
The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, if not the most important, they are always on the search for more effective ways to advertise their merchandise.
Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network. When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.
The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or in a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google’s own electronic mail service.
Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score. The quality score, on the other hand, is known by its click-through rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance. High-ranking ads will be placed at the top of other ads on the search results of Google.
The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from. If AdWords fail to come up with the right targeting for the advertisements, national or global advertisements will be displayed in its place.
It is possible for AdWords ads to run on the individual web sites of merchants. There are two ways:
1. Google AdSense for Search
Websites that transact at least 5 million searches per month can flash AdWords advertisements on their results pages.
2. Google Adsense for Content
Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.
What are the advantages of using Google AdWorks? Contracts and deadlines can be a thing of the past by using Adsense. It does not ask packages and prepayment from users. There are no minimum spending and contract requirements.
When a Google AdWorks account is created, a one-time activation fee is created, and an initial credit limit is established. The credit limit is increased everytime the account reaches is credit limit before 30 days has expired. Highest credit limit is $500.
Several payment options can be chosen from, such as the post-payment option and the pre-payment option. For the post-paying, payment is only dispensed for the clicks that the ad actually received.
Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.