Google Analytics and Google AdWords

Google Analytics and Google AdWords

Google provides a quick, effective, and hassle-free way for merchants to advertise their products and services on the Internet through Google AdSense—a cost-per click and cost-per impression advertising service—where ads are displayed along search and content sites and search results done on the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google’s kind of advertising does not ask for prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.

This service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.

Google’s own electronic mail service, Gmail, also features the ads.

To make the service more advantageous for advertisers, AdWords has been integrated with Google Analytics. Google Analytics informs advertisers information such as the channels to which online visitors have located their ads, and the manner they react and interact with the site. This service enables merchants to receive more visitors on their pages. Google Analytics also monitors the activities of merchants that are not related to AdWords, without any charge at all. With Analytics, one can create marketing campaigns that are target-centered and ROI-driven.

The initial announcement of Google offering this service alongside AdWords has caused a considerable buzz among users. Advertisers have been on their toes deciding whether or not to avail themselves of the new product. A lot of users have started to investigate what sets Google Analytics apart from other analytics companies such as WebTrends and Coremetrics. The tool was in such high demand that Google had to temporarily stop interested parties from registering. By the time they decided to do so, over 200,000 accounts had been created.

The service is free for those sites that attract 5 million or less page views. For those sites that garner more views, it is necessary to register for a Google AdWords account. Registration is fast, it takes about only seven minutes to do so (less if the advertiser already has a Gmail account.) The Help option is functional enough, and the system is available in multiple languages. Plus, Google placed special importance in protecting the corporate data of each account, knowing that data regarding web analytics is extremely delicate.

Google Analytics became so popular in its initial launch due to several reasons: First, the fact that Google—a cyberspace giant—is offering it for free. Costs only occur when the page starts to attract more than 5 million page views. The service is highly functional and has good features, which are more advanced than other analytics tools. Operations like Javascript and Flash events, as well as PDF downloads can be tracked. Though, there are doubts that Google will gain an advantage from their offer to monitor outside ventures of the merchants, the company stresses otherwise.

Admittedly, some problems came up for Google due to the immense popularity of the service. It took almost a whole day or more for some data to load into the interface of Google Analytics—in fact some data took longer. There were also some difficulties with support infrastructure.

For those who are considering availing of the service, there are some possible concerns that need to be considered that stems from it being a live or tag-based reporting software. The main issue with tools such as Google Analytics is that downloaded data like audio and video files and PDF may not be thoroughly monitored.

Google Analytics is one channel for Google to take care of their advertisers and any other marketer who wishes to make good quality material on the web. The service is capable of delivering high-end web analytics to advertisers, and its integration with AdWords provides time saving benefits.

How to Surmount the Constraints of Email Marketing

How to Surmount the Constraints of Email Marketing

Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took the place of snail mailing or sending product information through the post office.

Email marketing is now widely used by internet marketers, not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.

To say the least, email marketing has become a very useful tool as it is not only efficient but also cost effective. Imagine the time it would take and the cost involved in sending thousands of letters just to announce your product to prospective clients. With email marketing, you can send any information, at any time and with the least cost.

However, despite the advantages offered by email marketing, the majority of those who are using the strategy to market their products are faced with some difficulties identified with email marketing.

If you come across a website asking you to sign up for a free newsletter or free recipes, would you sign up and reveal your email? A recent survey revealed that 83 people out of 100 would not reveal their email, for fear of safety issues.

This is one among the many constraints faced by email marketers. How can they encourage prospective clients to sign up and reveal their email addresses when the clients are hesitant to reveal their emails for fear that it will be used for the wrong reasons?

Other prospective clients do not wish to reveal their emails for fear of receiving spam or unsolicited emails. This is a valid fear because most often spam messages crowd out emails more than the important messages. Most email accounts are cancelled by the site administrators because they have reached their maximum amount of messages, no thanks to spam.

Make sure you avoid these pitfalls in email marketing by committing to keeping your prospective clients’ email addresses safe.

So how will you encourage prospective clients to sign up for your newsletters despite their fear of being bombarded with useless and irritating emails? For one, dangle something that would make them drool. If your target clients are female members of the spending public, then look for topics that are close to their hearts, that which would make them sign up and reveal their addresses despite their fear.

One strategy is by offering them topics that will be very useful to them like free recipes, household tips, lifestyle articles, beauty and fashion—there are lots of topics that would interest this lot. For the male clients, why not dangle topics on racing, motoring, all about cars, or how about beautiful women?

By featuring interesting and useful topics in your newsletters, your clients will look forward to receiving emails from you rather than dread the thought of being bombarded with useless emails. Ask your prospective clients what their interests are so you would know what topics could be useful for them. Remember, knowing your market is already an edge in the competitive world of email marketing.

But offering prospective clients with informative and interesting topics is not enough. You should emphasize that your site commits to the protection of their privacy. How can you conduct effective email marketing when your prospective clients would not even sign up and reveal their email accounts for fear of being hounded by spam?

Be up-front with your future subscribers. You have to understand their fear of not getting the privacy that they deserve and assuage this fear by confirming that your company adheres to email’s best practices and that you do not sell email addresses, and that their accounts would only be used for the very purpose they intended for in signing up.

Despite the efforts of legitimate organizations to protect their clients from spam, unwanted email messages continue to flood email accounts and this is becoming the number one problem of email marketing. How can your clients read through your emails when they have to wade through numerous spam emails? Others just delete all the messages at one time—including the informative newsletters you send them.

The other constraints faced by email marketers are mostly related to their individual methods and styles of sending newsletters. These involve informative versus uninformative articles, problems with auto responders, best time to send emails, and other constraints that are best addressed by the email marketer. Whatever these constraints are, they can definitely be solved with a proper review of one’s email marketing strategies.

Proper Showing and Positioning of Links to Improve Website Usability

Locating Links: Enhancing Website Usability

The Internet is what it is because of connections, bridging one computer to a host of others. Because of this we are able to access information at a click of a button.

The things we click are called links, and they can be likened to the synapses of a brain – connecting the user from one document to another.

One of the main tenets of website design is that a page must be able to link to another page. Failure to do so renders the page dead – and is a lot like crashing into a brick wall as you speed down the information highway.

That said, website designers, both pro and amateur, make it a point to include links into every single page they design. But it is simply more than just slapping on links anywhere. Links are as vital to a web page as the content on it for without it, a visitor will be hard pressed to connect to other documents on the Internet.

In any website, there are different kinds of links. There is no hard and fast rule when it comes to laying out links on a web page. But over time, certain conventions have emerged that seem to have become an unspoken standard in design. Deviations certainly will not depreciate a website’s over-all impact, but it may require some amount of time for the visitor to get oriented.

Whether you tend to follow conventions or not, it is best to be acquainted first with the rules, so that you will know what to break and how to break them.

But first of all, for the sake of clarification, imagine a website to be like a book. Of course, you know that a book holds several pages. In the case of a website, the pages are called web pages.

A web page basically has two kinds of links: Internal and External.

Internal links are what connect pages of the same website to each other. Going back to our book analogy, an internal link connects a page to another from the same book. So a visitor can access the contact page of a website from the home (or index) page via an internal link.

An external link, on the other hand, connects a web page to another web page from a different website. So an external link is something like a connection between two pages from two separate books.

Layout Conventions

Over the years, as more and more users and websites are added to the Internet, certain conventions or assumptions about the location of links have been formed.

The most common of which are the internal links on either the top or left margin of a page. Seeing that these two areas are the ones first noticed by a user, designers felt it was natural to place internal links that would connect the pages of the same website together. Because of the nature of its location, links on these sides of the page are prominent and usually have graphic designs on them.

Another area where internal links are located is at the bottom of the page, usually where the copyright information is placed. However, unlike the top and left margin areas, the links at the bottom are discreet and usually rendered in small fonts (like the copyright info). This is done primarily to avoid redundancies in design, while still providing alternate sources of links should the others fail.

External links are usually found in the body of the text or in the right hand margins of the page. No specific rule exists for this, and the conventions arise merely out of common usage.

However, some designers have surmised that the tendency to place external links within the body of the text is done because references to information outside the website should be described or explained, whereas internal links need little to no explanation at all.

Another theory is that the right side feels like the outer part of page. This assumption is built on the observation that reading is done from the left to the right. So the right part of the page indicates the end of a page, thus references outside the website find themselves allocated to this area.

For some reason as more and more text advertisements (such as Google AdSense) proliferate, the location for such external links are designated at the center or the right side of a web page.

And yet, as mentioned before, these are merely conventions and NOT rules set in stone. Designers have all the freedom to layout information and links however they want. Deviations from such standard practices simply make the surfing experience for these websites slightly more interesting than the rest. The important thing is that connections are made and everyone can continue to cruise and surf the Web one link to one page at a time.

Understanding Blogging

Understanding Blogging

Blogging, what is it?

There are still people who do not know what blogs are. Because of the unusual name, people tend to think unpleasant things when they hear the word “blog”. Is it a murky mixture of sand, water, and dirt?

Blogs are like bulletin boards on the Internet that are updated regularly, often on a daily basis. The contents of blogs are information about a specific topic; in some types of blogs people will sometimes use them as a journal or diary where they share the details of their personal lives, or their opinions about certain topics or even social commentaries. To put this in simple terms, blogs are used by the person who created the blog anyway he or she wants them to be. The creator of a certain blog is the author and it is his or her responsibility to provide the contents.

Blogging is simple and easy to do. All you need is a computer and an Internet connection.

To start or create a blog, there are a few guidelines to get readers to actually read your blog.

Pick a topic and stay on it.

To create a successful blog, you first have to pick a topic that you are interested or knowledgeable in, then write an article about it. Although your opinion on a certain topic is acceptable, it is wise that you stick to facts as much as possible. You can also mix in some humor if you want it to be more fun to read, and you can also include your personal experiences about the topic. This will persuade the readers to think that you have actually experienced that which is being discussed.

For example: If your topic is about tennis, people who will be reading this are going to be interested in tennis, therefore, you should not write about what you watched on TV last night. Instead, include some tips that may interest readers; like how to improve your forehand or backhand, and even how to prolong their tennis ball’s life. Stick to the topic, although you could also include some humor you have experienced in the tennis court. Everyone has done something stupid or embarrassing in the tennis court, it is good to share these experiences with people; it creates a more personal view of your blog and may seem friendlier to read.

If you are going to include your humor or opinions in your blog, it is important that you balance it with factual information. Talking about your personal experiences—whether good or bad—affects your reputation on the web. Include some up-to-date news about whatever product or service you are discussing. It is good that you base your opinions on facts and that you include some advantages and disadvantages; remember to balance it.

Also, remember that no one wants to read old news, so always keep your blog updated. Present it with factual news that is accurate and informative. If you write about something that happened a few months ago it will not grab the reader’s interest. Writing about someone who won the Wimbledon Tournament that happened a few months ago will make readers think that you are not updating your blogs, and consequently, will not read your blogs again, ever.

However, updating blogs is a very strenuous task; plan a schedule on when to update your blog and stick to it. Twice or thrice a week would be sufficient to keep your readers loyal. Inform your readers when you will be updating your blogs by posting it on the website as well. Remember that communication is the key to success for attracting readers to your blog. No communication—no readers.

Keep you blog simple to understand, for example: If your blog is about your gun hobby, do not put in technical terms and too many numbers. Such as: “This .50-70 M-1874 Belcher, 12 pounds, .50 cal. 2 1/2-in. 70 grn or FFG & 370 gr. PP” and so on. This will encourage readers to close your blog page the first second that they see it. Put it in simple terms as much as possible. Remember that many people are interested about a certain topic but do not actually know the technical terms, in this case, about guns.

Your headline should be large, bold letters that can easily catch a reader’s attention. Naming your headline is also important. Do not just put in “Guns” or “Tennis”, but think of a catchy phrase to get your readers to actually view your content.

Put your old, similarly themed blogs in an archive. This is great for someone who is interested to read your old blogs. The keywords in your archived blog are also important to generate targeted traffic to your blog.

If you have written an article before, you probably know that it is important to spell check and proof-read what you write. Remember that what you write reflects your reputation. If you stumble upon a sentence, redo it.

These are some of the things to consider if you are planning to blog. By following these few simple guides, you can be sure you will get plenty of readers, and also keep them reading.

How To Choose a Topic

Starting a Viral E-Book? Choose a Good Topic

Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is this so? Because this can yield a huge number of potential customers in just a short period of time at minimal cost. Of course, if there is a larger number of potential clients, the turnover percentage will also be bigger.

Viral marketing can be done in many ways; there are newsletters sent through email, web sites, invitational emails and much more. One particularly effective way to do it is by producing an e-book, or the so-called viral e-book.

What is a viral e-book?

E-books (or electronic books) are the online or electronic version of books, newsletters, publications, manuals, etc. E-books are usually downloadable files from the Internet and can be installed to one’s computer. Almost all popular books, like Harry Potter, have an e-book version. Some of these are free; some are available at reduced cost.

The concept of e-books has been adopted by marketers because of the ease of distribution to such a huge number of people over the Internet. They incorporated advertising and marketing strategies with e-books to boost revenue, while at the same time providing useful information to other people.

That is how the term viral e-book came about. A viral e-book is, basically, an e-book that is passed on to other persons which brings several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to download them and pass them on to others.

Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketer’s web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.

If you are planning on making such an e-book to promote your products or services, you should consider several things before jumping into it. The very first thing that you have to think about is the topic.

How to choose a topic?

An e-book can talk about anything. But of course, if you are planning to profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.

The first thing to consider when thinking about the topic for your e-book is your main goal. You need to define your purpose of writing the e-book. If your goal is to increase the sales of your products or services, then your topic should be something relating to those things.

You, as the maker of the e-book, should also be interested in the topic that you choose; else, it will feel like a burden doing something that you do not really like. Plus, it will be easier for you to write about a topic that interests you, so you will be able to express yourself more effectively.

To better help you in selecting a topic, you must set an ample amount of time for thinking about it. Go some place where it is easy for you to concentrate. Think about the things that interest you, things that you are comfortable with. Then write down all of those things that come to your mind, even the crazy ones.

Once you have listed them, select those that can be associated with your product or service, if you are promoting these things. If not, select the topic that you think will be the most profitable. Also, make sure that you have plenty of resources for the topic you choose. More resources would mean more information to put in your e-book, making it all the more interesting to read.

Choosing a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, the more valuable and higher quality of information will be incorporated since you know the topic well.

So start brainstorming now with yourself. Choose the best topic that you can think of, and make that vision of increased profits turn into reality with your own viral e-book.

Internet Traffic Generation through Google Adwords

Marketing is one of the essentials of success in the field of business.

Marketing is a dynamic field which involves using media to be able to get a promotional message across a target audience. The Internet has become a major tool in terms of marketing products and services.

There are many ways to market using the Internet such as email marketing and putting up affiliate programs. Different methods imply different results and conditions. The Google Adsense hype is one of the most popular and most effective ways to market through the Internet nowadays. Google, with its formidable array of services, has taken Internet marketing into a whole new level.

Google is one a key player in the field of search engines. It dominates the market and generates 75% of the Internet’s search traffic. With this kind of power at hand, it has been able to develop a new system which aims to promote Internet marketing as a whole.

What is Google Adwords?

The Google Adwords system displays advertisements from different participants whenever a keyword or a key phrase is searched through the Google search engine. The participants places their bids on the different keywords and the highest bidders will be displayed on the right-hand corner of the Internet browser. The highest bidders can also be featured in Google’s affiliates such as AOL and netscape. Continue reading

Targeted Website Traffic

Web site traffic is every website owners’ dream.

The kind of visitors that these owners would want is those who are interested already on the site’s traffic. They are the same ones who will benefit more on what the site have to offer.

This is the reason why your visitors should be highly targeted ones. Now, you may be wondering, what is the best way to get targeted website traffic coming over to your site?

Take it from the expert. Below are some of the things that proved effective for them in increasing their web site traffic.


1. Search engine optimization. This should be first and foremost in your mind. Whichever way you put it, in the online world, search engine rules. To be known in this business is to be recognized by major search engines. Your site needs optimization in these search engines. Know the importance of links and site tactics.

2. RSS. Blogs and RSS feeds go hand in hand. Since more people are into blogs, website owners are finding that this has become a valuable tool in getting website traffic. Once you input RSS feeds into your blogs, expect a great number of targeted website traffic to come pouring into your site.

3. Viral marketing. One way of getting more website traffic is by giving out freebies to your visitors. Consumers come running at the first sign of something free. Many websites offer free reports that their visitors can download and be able to use.


One example of a freebie that can bring a lot of website traffic is updated report and tutorials on using software like RSS for all kinds of website.


The viral marketing techniques you should are the ones, which you can brand with a link to the company and that can pass around with no trouble at all. Programs that goes with what your site is all about is another viral marketing suggestion you may want to consider.


4. Articles marketing. This works big-time. Whenever article marketing is used, major changes for the better have been made on many websites. Not only were website traffic increased, the profits are also doubled. Article marketing is an effective means of getting targeted visitors into your site.


Submit your articles to article directories and published on websites. Before you know it, your content will be displayed on various websites and read by customers who would even be attracted to what you are offering.


The technique in article marketing is to write quality and informative articles that focus on your niche market. Publishers are always on the search for fresh new contents. Once they see your articles, they would want to use them in their publications. When this happens, your link popularity will be given a boost along with your search engine rankings.


When writing articles, look for the right keywords to target. They should then match the topic of your site. It is best to try and use keywords that have very high traffic but with low competition from existing websites.


5. Ezines. This is for those who have ezines. You can building up a huge opt-in list of subscribers to your ezine in order to bring in more website traffic to your site.


Use your ezine to give out tips and suggestions to your readers. When you have built up a good relationship with your readers, they will remain faithful to you and try to come back for more of what you have to offer.

Your ezine should be directly related to the topic of your site and gives information that will be very much helpful. You will realize that once you continuously manage your site based on a single focus, you will be regarded as an expert on that field. When you are considered an expert, visitors will come looking for you to seek out ideas and suggestions.

There are other sources of website traffic that can work well also but not as effective as the ones mentioned above. Examples of these are forums.

Website traffic is a continuous process that website owners have to maintain. Try to use these techniques that the experts have found to be beneficial. Or you can think up others ways of for your own.

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